Jan/2014 - Aug/2014
- Interaction Design
Iterative design & testing
Through a kick-off presentation where we communicated with our BoA clients face-to-face,
we assured that both of us have the same understanding of the mission.
To better understand the industry and market, we had:
70 publications for literature review
11 competitors for competitive analysis
4 service expert interviews
4 BoA employees interviews
To get better empathy for customers in both banking and general service,
we did our field research in NYC, Washington DC and Pittsburgh:
64 survey responses
3 service call listenings
22 diary study results
10 guerrilla interviews
26 customer interviews
We designed a Choose Your Own Adventure activity to dig
deeper into customers' feelings and decisions in various situations.
We used affinity diagram to synthesis our research, we collected and concluded
16 main findings
1 service blueprint
Storyboards to visualize our findings
With research findings, we started brainstorming and got
23 speed dating ideas
4 final visions
Iterative design, prototyping and testing
We had three rounds of the process for hand-drawn low-fi prototype,
interactive medium-fi Axure prototype, and hard-coded high-fi prototype.
For each round, we designed a user test to validate the ideas, features
and functions of Panorama. We observed and collected valuable feedback
from customers and used them to improve our design.