Oct - Dec, 2013
UX / Visual Designer
This was the final project for the Interactive Design
Fundamentals course in Carnegie Mellon University.
The goal was to identify the opportunities of digital travel magazine
through user research and competitive analysis as a team,
then to design a prototype for the magazine individually.
The theme of my magazine was sci-fi travel.
To understand the market and identify potential opportunities,
we completed our competitive analysis which had:
18 print / digital travel magazines
6 final competitors
9 competitive design dimensions
3 potential opportunities
Sci-fi travel was one of the three opportunities identified by us
After deciding on the theme, I created a moodboard to
set up the basic tone and style of my design.
Based on the previous research, I created 2 personas
to define and represent the target audience.
After several iteration, I created my own design language for the final design.